The minimal dynamic visual identity for the contemporary food destination

Chandelier
مجمع مطاعم شاندلير

Destination Branding:
Look & Feel
Research & Insight
Naming
Signage System 

Northern Ring Rd, Between Exit 5-6, Riyadh, Saudi Arabia

Chandelier is a modern food complex based in Riyadh, which founded and operated by Danat Realty. The idea behind the name is the environment where a modern type of chandeliers will be implemented there, also it's nice, catchy and easy to remember.

YaStudio team has designed the brand identity to look trendy, elegant and dynamic. The logo and logotype with both Arabic and Latin letters have been designed to represent these pillars, the brand personality, and look close to the chandelier where you can identify that clearly in the logo icon, the letter "n" and "ش". For the brand identity applications, we illustrated multiple super graphic patterns to represent the lights of the chandelier as there will be multiple types of restaurants. The gray color is to make it calm and elegant.