Making a luxurious identity for the highly end fully furnished residential compound in Riyadh

Alghadeer Compound
كمباوند الغدير

Destination Branding:
Look & Feel
Web Development

6776 Muhammad Al Yamami, Al Ghadir District, Riyadh, Saudi Arabia

Alghadeer compound is a highly end fully furnished residential compound with 24/7 high-security standards accepted by international and multinational companies. The compound has 12 villas, 40 apartments, with 10 styles and 52 parking. The location of the compound is situated to be easy access from the airport roads away from city traffic and close to King Abdullah Financial District, also few steps from major shopping malls, international schools, business offices, main government facilities which give the residents the luxury of being able to go shopping and dine out.

YaStudio has designed the brand identity to reflect the spirit of luxury. The logo of Alghadeer compound comprises two elements, logotype and logo symbol. The bilingual logotype (Latin & Arabic) has been designed to be elegant, strong, simple, clear, catchy and easy to attract people. The logotype has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of uppercase letters. The logo symbol was made by mixing the first A&E letters of the compound name "G&غ". The logo symbol could be used separately to highlight the brand’s business and to give attention to the brand (front, interface, cover, background, ...etc). Both the logotype and logo symbol have a fixed relationship that gives a luxury high-end feeling. The primary color of the identity is the dark gray, the secondary color “Bronze” is complementary to the primary colors but is not recognizable identifiers for the brand. The bronze in the printing known as Pantone metallic 8920 C or hot stamping foil “Copper Bronze (ISCC-NBS)”.

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